Blog - Web Circle » eCommerce development https://webcircle.com.au/blog Mon, 12 Jul 2021 05:38:16 +0000 en-US hourly 1 LAUNCHING AN ONLINE STORE? STEER CLEAR OF THESE 5 COMMON ECOMMERCE MISTAKES https://webcircle.com.au/blog/ecommerce/launching-an-online-store-steer-clear-of-these-5-common-ecommerce-mistakes/ https://webcircle.com.au/blog/ecommerce/launching-an-online-store-steer-clear-of-these-5-common-ecommerce-mistakes/#comments Mon, 12 Jul 2021 05:22:19 +0000 http://webcircle.com.au/blog/?p=1284 Starting or running an eCommerce store means endless sales, revenue and brand building opportunities for marketers. However, building a new online store has never been easy, considering all the critical decisions you must make – from deciding on a profitable niche to choosing an eCommerce website development platform and building a marketing strategy. Between all […]

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Starting or running an eCommerce store means endless sales, revenue and brand building opportunities for marketers. However, building a new online store has never been easy, considering all the critical decisions you must make – from deciding on a profitable niche to choosing an eCommerce website development platform and building a marketing strategy. Between all these processes and decisions, new marketers make slip-ups that cost them money and time.

Just as you plan and implement various strategies to ensure a successful eCommerce launch, it is important to avoid certain mistakes that other marketers make while launching an eCommerce website to prepare for the success of your new online store.

Keeping that in mind, we have listed some minute but destructive mistakes that you must avoid to eliminate hassles down the road and keep your eCommerce store profitable.

1. CHOOSING THE WRONG ECOMMERCE PLATFORM

Whether you are just launching a new online store or have an eCommerce presence for some time now, the platform you choose to manage your eCommerce business plays a major role in how you attract shoppers, showcase and sell products, generate sales and scale your business over time. A good eCommerce platform would be able to seamlessly integrate with your existing systems, offer the desired level of customisation and control and allow your business to grow efficiently.

Here’s a checklist of factors you need to consider while choosing an eCommerce platform:

  • What products you plan to offer?
  • How much are you willing to spend on your eCommerce solution?
  • When and how do you plan to scale your business?
  • How much control you want to have over your eCommerce website?
  • What tools your platform needs to integrate with?
  • Do you have enough technical knowledge to manage the platform on your own or will you consider hiring a professional?
  • Do you want a unique design or an in-built template will do?
  • What kind of a shopping experience your customers are looking for?

Remember that choosing an inappropriate eCommerce platform for your business could mean the need to invest even more money, time, and energy into updating your platform or migrating to a new one altogether.

2. MOVING FORWARD WITHOUT DEFINING YOUR TARGET AUDIENCE

Having a product to offer and an online space to market it, is not enough to ensure success in the eCommerce landscape. You must also know who are looking for and most likely to buy that product; unfortunately, many marketers make the mistake of considering everyone as their “ideal customer”. Without a defined target audience, you will have no idea who can best use your products/services and how exactly you can market to them.

Defining your target audience, on the other hand, will help ensure that you are selling to the people who need your product. In addition, with an understanding of your target customers, you will be able to better create a brand message that entices them to buy from your store. This will eventually help to deliver an experience that encourages your customers to repeat purchases and stay loyal to your brand.

3. CREATING A DESKTOP-ONLY DESIGN

We no longer live in an era where people had to go out to shop online. Today, shoppers can browse thousands of products not just on their desktop computers but also on their smartphones.

In fact, most of the online transactions happen through smartphones nowadays. According to research data, mobile accounts for more than half of web traffic globally. That said, it is essential for marketers to create a responsive eCommerce design for customers to seamlessly view products on whatever device they use.

4. NOT OPTIMISING YOUR WEBSITE

A functional website with an aesthetically appealing design is not enough to guarantee traffic and sales. You need to make sure your website is optimised for speed and performance. With so many options out there, online shoppers have little to no patience for web pages that load slow. In fact, 47% of consumers expect a website to load within two seconds and 40% of consumers will wait no more than 3 seconds for a web page to load before they abandon the website. So, no matter how unique your products or service may be, people will click away if your website takes too long to load. There are several ways to enhance the speed and performance of your website, including:

  • Reducing the number of plugins and unnecessary extensions
  • Enable website caching
  • Minimising the number of CSS and JavaScript files
  • Optimising the size of the images
  • Moving to a better hosting service
  • Utilise a content delivery network (CDN)
  • Reducing redirects and HTTP requests

In addition, including a CTA on every page of your website that evokes interest and curiosity will increase your chances of generating conversions and sales.

5. POOR NAVIGATION

There is no point in having a website that looks good and attract users but fails to convert them into paying customers. Nothing can discourage a potential customer from completing their purchase than complex website navigation. It can be quite disappointing for shoppers to click several buttons or go through a hundred pages and confusing website features to finally find the information they have been looking for. Not only can it cause irritation, but poor navigation can also increase cart abandonment on your website.

It is important to optimise your website in a way that allows visitors to easily navigate product descriptions, product images, checkout page, and get back to the home page instantly with a click on the header. Consider working with a UX expert to optimise your web pages for smooth navigation and a seamless user experience.

CONCLUSION

These were five common mistakes that most retailers make when launching their first eCommerce website. Being aware of these obstacles that other eCommerce business’ face on their journey will help you avoid unnecessary troubles and unexpected costs in the long run. Not only will you be able to optimise your website for smooth performance and better conversions, but you can also create a positive reputation for your business online and a following of happy, loyal customers that choose your brand every time.

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BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN https://webcircle.com.au/blog/ecommerce/best-practices-for-a-successful-ecommerce-redesign/ https://webcircle.com.au/blog/ecommerce/best-practices-for-a-successful-ecommerce-redesign/#comments Fri, 18 Jun 2021 04:55:44 +0000 http://webcircle.com.au/blog/?p=1259 Building an eCommerce business is not a one-and-done deal. No matter how good your website is when you start off, it will eventually outgrow your business needs and goals, and that is where ‘Redesign’ enters. Why Redesign Your Site in the First Place? As soon as the thought of a complete website overhaul crosses your […]

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Building an eCommerce business is not a one-and-done deal. No matter how good your website is when you start off, it will eventually outgrow your business needs and goals, and that is where ‘Redesign’ enters.

  • Why Redesign Your Site in the First Place?

As soon as the thought of a complete website overhaul crosses your mind, your first action should be determining the real need for that redesign. The reason for an eCommerce redesign should be better than ‘it just felt like you need to’.

To determine a good reason, you need to spend time analysing your website and data. Since your website has been up for a few years now, you will have some invaluable information about how your website is performing, how your visitors interact with your site, what your prospects do after landing on the site, and more. Reviewing your website and looking through your data analytics will give you actionable insights, such as best performing page, worst performing page, SERP ranking, pages per visit, returning customers, clicks from social media networks, and more. Depending on those insights, you can decide which areas can do better with minor modifications, which pages may need to be reconstructed completely and what parts need no modification at all.

  • Analyse Customer Behaviour

A successful redesign comes from acting upon the behaviours, needs and wants of your visitors – aka potential customers. Before you feel tempted to wonder how your website would look after the planned overhaul, you need to determine what your prospects expect it to be like. Initially, you might not have much data to be able to understand how your prospects behave on your site, what they exactly want or what is keeping them from taking the required action. During the redesign phase, however, you will gain access to copious amounts of data through your Google Analytics –- specifically different types of reports like Checkout Behaviour, Site Search, Exit Pages. These reports will help you better understand your prospects and their behaviours. With detailed data analytics in hand, you can fully understand the pain points and barriers that your visitors come across while exploring your eCommerce site.

This will further help you make informed decisions about what needs to be improved in your website in order for it to perform better and deliver a frictionless experience.

  • Optimise Above-the-Fold Content

Anything and everything that goes above the fold is IMPORTANT. If you fail to take the time to optimise content across this area, you will likely lose your potential customers or confuse visitors, and might even see a drop in your search engine rankings.

The moment a visitor lands on your eCommerce website, whatever appears at the top of the page will affect whether they want to stay on your site and take the required action or leave to land on your competitor’s website. If you properly optimise your above-the-fold content with the right visuals and textual elements, you can create an enjoyable experience for the visitor which will encourage them to scroll the page to read more content, and even become a subscriber or customer.

Start by making crystal clear – what exactly you are offering, right at the top. In addition, provide a clear value proposition to explain what makes your company stand apart and why your visitors should care to buy from you. A simple, intuitive navigation, a well-placed CTA, quality images and benefits of choosing your business are some other elements that would go a long way to hook your potential customers and get them to take the required action.

  • Test As Often As Possible

This is one of the most important but also most overlooked steps in a redesign process. Before you start testing, you must make sure all the redesign work on you site is complete and there is nothing you want to change or fix as of now. Once your redesigned website is in an exact form that your new visitors would experience it, you can start with testing, examining each and every aspect of the site- from content to navigation, code and SEO. You can have some co-workers to use the website and provide feedback.

Besides, remember that testing is an ongoing process. Every time you make a change or add a new functionality to your site, you must put it through full-scale testing to see if it works the way you want.

  • How often should you redesign your eCommerce site?

This is an important question because you cannot just redesign your website every time there is a decline in online sales or there is a new design trend that many of your competitors are adopting. Redesigning your website altogether too frequently, when you could have managed with a few changes in your copy or improvements in the layout, can negatively impact not only the user experience, but also your SEO ranking. On the other hand, go years or decades without giving your website an overhaul, people might assume that you are out of business or don’t value your web presence – looking for other companies to do business with.

So, how often should your website get full-scale redesigns?

It is generally recommended that you get your whole website redesigned every 3-5 years. But before you jump ahead with a redesign, you need to make sure there are no gut feelings and HIPPOS (highest paid person’s opinions) involved. Go through all necessary metrics like conversions, bounce rate, average session duration, interaction per visit, number of new visitors, etc., and assess how your website is performing. If the majority of these metrics are underperforming, despite you best efforts, it might be time for a redesign.

  • CONLUSION

We hope the abovementioned pointers give you a place to start with your redesign process instead of just hammering on random areas that might not even need attention. By now, you must also be able to make out that whatever you redesign goals, it is imperative to put yourself in your average visitor’s shoes, so you can come up with a customer-centric approach and not just a redesign idea that looks great to you, your design team, your friends or a few other people you know.

At Web Circle, we make website redesign an easy and cost-effective process for eCommerce business owners with our time-tested Magento web design services. We have a certified and experienced Magento web development team that works closely with our clients to identify challenges facing their eCommerce website and build a well thought-out approach to overhaul their website for better performance and shopping experience.

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DIGITAL WALLET – IS IT NECESSARY FOR YOUR ECOMMERCE WEBSITE? https://webcircle.com.au/blog/ecommerce/digital-wallet-is-it-necessary-for-your-ecommerce-website/ https://webcircle.com.au/blog/ecommerce/digital-wallet-is-it-necessary-for-your-ecommerce-website/#comments Mon, 31 May 2021 06:57:31 +0000 http://webcircle.com.au/blog/?p=1252 Online shopping is growing exponentially, so are digital payments. Today’s consumers love the ease of finding just about any product online and have it delivered to their doorstep in a relatively short period of time. However, like physical retail businesses, eCommerce doesn’t come without challenges. And the biggest of them is cart abandonment. Typing credit […]

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Online shopping is growing exponentially, so are digital payments. Today’s consumers love the ease of finding just about any product online and have it delivered to their doorstep in a relatively short period of time. However, like physical retail businesses, eCommerce doesn’t come without challenges. And the biggest of them is cart abandonment.

Typing credit card and address information on mobile screen can be annoying, inconvenient and time-consuming for online shoppers. Once they find a desired product, people want to complete their purchase as quick as possible, which is why we are seeing a growing interest in digital payments.

For eCommerce merchants, it is important to minimise the friction at checkout in order to increase conversion rates, and digital wallets help you just do that.

WHAT IS A DIGITAL WALLET?

A digital wallet is an in-app or cloud-based payment system that allows consumers to securely store their credit card or other payment details so that they can make online transactions across different websites or physical stores without the need to give away their confidential payment details.

A digital wallet works just like your physical wallet – it allows you to store your credit cards, debit cards, cash and other personal or financial information, only virtually. With all your payment credentials in one place and easily accessible on the cloud or in app, you can conveniently pay for your purchases from your mobile phone or even your laptop or PC. Some of the most popular examples of digital wallets include Amazon Pay, Google Pay, Apple Pay and Samsung Pay.

Most of the eCommerce websites, today, offer a digital wallet feature to ensure quick and hassle-free checkout for their customers. Some eCommerce businesses have their own digital wallet built in their website, others simply collaborate with third-party companies that provide digital or mobile wallet services e.g. Paytm, Paypal, Stripe, Adyen etc.

HOW DOES IT WORK?

Digital wallets have an easy set-up process and function. Digital wallet software is traditionally installed on a smartphone device via an app or but can also be accessed directly through an eCommerce website or online platform.

A digital wallet typically requires the user to download a mobile wallet app on their smartphone. Then you need to create an account adding your personal information, payment information, and any other verification details needed.

Once your bank verifies your payment details, you can start using your digital wallet app to make online payments wherever you want with a single tap or click.

To allow payments at physical stores, mobile wallets use a technology called – near field communication (NFC). POS terminals that support payment via digital wallets, have a contactless payment symbol on them; to make a payment, you need to simply point your smartphone close to that symbol, and scan a QR code, enter a password, or tap the required button to confirm the payment.

BENEFITS OF DIGITAL WALLETS

Fast Payment

A lengthy checkout process where customers have to select a payment mode and enter payment details every time can be a turn off. A digital wallet feature eliminates the hassle of repeatedly providing credentials for each transaction and automatically deducts the amount from the saved card or the wallet credit itself, cutting the cumbersome process short and saving customers’ time.

Increased Convenience

Rather than spending time digging a card out of your chunky wallet crammed full of credit/debit cards, cash, driver’s license and IDs, you can simply hold your smartphone close to a payment terminal in a store and check out in a few seconds. Digital wallets also streamline online transactions, allowing you to complete your purchases at online stores in minimal clicks. Besides, a lot of people would love the convenience of not having to lug around a bulging wallet brimming with cash and cards.

Reduced Cart Abandonment

Payment through a digital wallet hardly takes any time and effort, leading to a smoother and faster checkout. So when customers leave your eCommerce website or physical store with a pleasant, seamless shopping experience, they are more likely to return for more, resulting in customer retention.

Moreover, by simplifying the checkout process, eCommerce merchants make sure that more shoppers can complete their purchase, eventually reducing cart abandonment rates. According to eCommerce statistic data, 21% of shoppers who abandoned their carts thought the checkout process was too long or confusing.

Reduced Transaction Fees

By issuing a credit card of their own which can be used via an e-wallet, merchants can lower bank transaction fees. It is pretty much like a gift card offered in physical stores, only the card works virtually and there is no cost for issuing a plastic version. Since the card is digital, it leaves the bank out of the payment loop, reducing transaction fees.

Enhanced Security

If you have ever lost your physical wallet, you must know the pain of deactivating and replacing all cards; not to forget, the lost cash cannot be recovered. Paying through a digital wallet negates this problem, providing you peace of mind. Even if you lose your phone, the person who steals it will need to first break into your phone password and then further Face IDs or password used to protect your digital wallet app.

The Takeaway

Digital wallets may be relatively new in the eCommerce industry, but are rapidly gaining popularity for the convenience of payment they offer to customers and increased sales & lower cart abandonment benefits to merchants. Especially, the social distancing and lockdown restrictions imposed in the wake of COVID-19 pandemic have made it difficult for shoppers to move out and pay physically with cards or cash for their purchases. This caused more people to switch to online shopping and embrace contactless payments through digital wallets.

Moreover, statistics indicate that digital wallets will continue to grow by CAGR of 12% to reach $6.7 trillion in 2023.

So, if you do not already have a digital wallet feature in your Magento eCommerce website, you are missing out on a lot of potential customers and sales. It is advisable to work with a certified Magento agency to integrate a digital wallet system into your eCommerce website or app.

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PROVEN TIPS TO MAKE YOUR ECOMMERCE LANDING PAGES CONVERSION-FRIENDLY https://webcircle.com.au/blog/ecommerce/proven-tips-to-make-your-ecommerce-landing-pages-conversion-friendly/ https://webcircle.com.au/blog/ecommerce/proven-tips-to-make-your-ecommerce-landing-pages-conversion-friendly/#comments Tue, 16 Mar 2021 09:40:26 +0000 http://webcircle.com.au/blog/?p=1237   Landing pages are an integral part of lead conversion – as the name suggests, these pages help website owners land visitors and induce them into taking desired action. A landing page basically serves as a call to action for your promotional campaigns, whether online or offline. While any web page a user visits is […]

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Landing pages are an integral part of lead conversion – as the name suggests, these pages help website owners land visitors and induce them into taking desired action. A landing page basically serves as a call to action for your promotional campaigns, whether online or offline.

While any web page a user visits is technically considered a landing page, this blog will focus on two important types of landing pages that are connected to marketing campaigns and can be optimised to manage visitors’ expectations and convert them.

  1. Lead-generation landing page/Squeeze page: This page is designed to collect email addresses or contact information of visitors to directly market to them in the future. Visitors are persuaded to provide useful information by gating valuable content that presents special offers in some way.
  2. Click-through landing page: The sole purpose of this page is to convince a customer to add a product into the cart and step forward to the point of purchase.

While both landing page types can help you capture user attention and generate leads, the latter one has the potential to create additional revenue in the eCommerce realm. Moreover, these landing pages may seem similar to product pages, but they have a few significant differences like:

  • They align directly to the ad (marketing message) that helps to get the prospective customers to the landing page.
  • They are not linked to your main website by any additional links that might corrupt prospects’ mind and deviate their decision to buy.

For a landing page to be successful at generating leads, the design and copy of the landing page must be relevant to the ad campaign that brings prospects to the page.

Listed below are the main elements of eCommerce landing pages and a few tips to improve conversion rate across all your online campaigns.

#Keep the Landing Page Copy Relevant to Your Ad

To create an effective landing page, it is important to keep your message consistent in both – the headline and the copy of the ad that delivers traffic to the page.

Whether on purpose or not, prospects pay special attention to this match, and their decision to stay or leave the page largely depends on this match, so you must maintain the consistency.

If you have mentioned and promised to offer 30% discount and free shipping without any minimum amount in the ad, let the message be the first thing your potential customers see when they navigate to the landing page.

When it comes to headline, it is important as it not only serves as a value proposition but serves as the prospect’s psychological link to the original ad. This clearly means that the strategy of your whole campaign should revolve around matching ad campaign to the landing page.

# Feature the Product with Effective Visuals 

The focal point of your campaign is the product itself, so you must use an appropriate “hero image” to highlight the product and make it look desirable. The use of a poor image of the product on the landing page can affect your conversion rate negatively.

But what exactly is a “hero image”?

Well, it represents an oversized banner at the top of a web page that draws prospects’ attention towards your product. Its message needs to be clear and should follow logically from the headline or value proposition.

#Emphasise on Product Benefits 

Once you have featured the product, highlight the benefits of the product with a brief paragraph or a few bullet points. The product descriptions of the best landing pages accurately describe everything from value proposition of the product to compelling offers.

When it comes to high-priced or more valuable products, customers are willing to dedicate more time in finding out further details of the product. If your website fails to provide prospects with the necessary and helpful information, they will likely leave the page to click on your competitors’ link.

#Keep Landing Page Credible 

The main purpose of landing page is to only convert visitors into leads without any distractions. And to generate leads from prospects, the credibility of your landing page needs to be well-defined with social proof, independently of your company website. This will help potential customers gain trust as the product has been bought, used and appreciated by many other users.

To keep distractions to a minimum and maximise the rewarding potential of your landing page, include only one call to action. If the purpose of the page is to induce visitors for a product purchase, let “Add to Cart” be the only mode that leads prospects from the landing page to the checkout.

In reality, the purpose of a landing page is to take prospective customers directly from the awareness stage to your sales funnel and encourage them to convert. However, it is not easy as lead conversion depends on brand’s credibility and trust, and requires a perfect alignment of all elements to eliminate friction.

TYPES OF LANDING PAGES APPLICABLE TO ECOMMERCE

Product page: The product page itself can be a type of a landing page, especially when search engine finds your page and navigates visitors to it.

Category page: This is considered a landing page not by design but by its importance and “searchability”. Prospective customers often search some general category products and end up on a category page.

 

Search page: If a visitor uses the search function to find a specific product, there are many ways you can help the prospective customer find the product that matches their respective search query.

The trick is to provide maximum information and give visitors an accurate match to their search. If multiple items match the search keyword, show them in a grid pattern to make them visible on screen and allow users to filter options by as many criteria as possible.

Promotion page: These are the pages linked to ad campaigns that may advertise your sales, seasonal items or simply the most popular products. Always remember, everymarketing campaigns that you run for offers, sales or products should have a dedicated landing page for best results.

Coupon page: A coupon landing page allows prospects to easily find your store’s best and exciting offers and discounts, resultantly boosting customer satisfaction and increasing your company’s revenue and overall performance. In your coupon landing page, provide accurate instructions on how to redeem the coupon, inform customers of any restrictions of the coupon and provide a clear call-to-action to use the coupon.

In addition, organic search and product keywords make product pages the most likely landing pages for an eCommerce website. That means for design and optimisation purpose, you need to treat every page on your site as a landing page.

In many instances, product pages are the most visited pages on a site that get traffic from search/PPC campaigns. That said, it is important to make them one of your top priorities in the conversion optimisation process. To make the most of your product landing page, use different graphic and copy elements including

  • Compelling headline
  • Product description
  • Immersive product images or videos of the product
  • Social proofing
  • Navigation
  • Testimonials and/or reviews
  • Cost
  • Marks of quality/expert/trust
  • Ability to compare different products
  • Call to action
  • Scarcity/urgency indicators that may nudge the customers to buy
  • Ability to customise the product, in terms of colour or size
  • Detailed information
  • Prominent display of shipping terms and conditions
  • Contact information
  • Customer support/chat

These elements should ideally be included on the product page. Their motive is to give complete information to prospects and alleviate trust issues.

HOW CRO CAN HELP IMPROVE YOUR PRODUCT PAGE

Applying CRO research methods to product pages can help you discover issues that may affect a page’s performance, conversion-wise.

1) Use quantitative analysis and observe the products and images visitors find most compelling. Also, identify which interactive elements were most popular and led to conversions. Visitor groups that find your product amazing can be identified with the help of segments.

2) Use qualitative research and surveys to identify elements that are missing on product pages and that your visitors would like to see. Go through customer reviews and understand what they expect, then enhance product descriptions and other content to provide them the information they need to make a fruitful decision.

3) Inspect the page heuristic; this indicates navigational issues, lack of information and other design issues. Removing or fixing such issues is the first step in optimisation.

That is it!

With the tips mentioned in this post, we hope you can successfully create high-quality landing pages that convert visitors at a rate higher above the industry average.
If that sounds something you might be interested in, connect with us for result-oriented eCommerce development services.

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