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Over 10,000 Websites

With this much experience you can trust us to take care of your website project.

Since 2006

With over 10 years in the industry we are an authority in the web design space.


Happy clients worldwide. Australian owned and operated since 2006.

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We are expert developers in the most used website platform in the world.

The Essence of Great Website Design

We have over ten years experience in the web design industry designing and developing more than 10,000 websites of all different sizes and complexity. During this time we have successfully refined and honed our skills, pinpointing the essence of what makes a great website design. We have identified four key components, and in this article we explain the significance of each.

1. Beautiful Design

Statistic: “48% of people cited a website’s design as the number one factor in deciding the credibility of a business.” – Ironpaper

The “look” of your website is the very first thing a visitor will experience. We all process visual stimulus about 60,000 times faster than we process text. So as a result the way that your website looks is the first and most important opportunity to make a first impression and influence your audience.

The look of your website design is going to be perceived as a direct representation of your product, brand and company. According to Kinesis, once your website loads, users form an opinion in less than 0.05 seconds.

If your website design has a below average visual appearance visitors will consciously and subconsciously perceive your company to be below average. Visitors will be more inclined to remain on your website if it’s aesthetically appealing and visually interesting. They will also be more likely to return and to share your website with others. So it is very important that your website design is professional, welcoming and aesthetically pleasing.

The best web designers will ensure that visual design is an essential element of the website.

2. Optimized for the User

Statistic: “By 2020, customer experience will overtake price and product as the key brand differentiator” – Walkerinfo

Visiting your company website is almost always one of the first experiences a customer will have with your brand. And the experience that the user has is critically important in terms of how they relate to, perceive and engage with your company, product and brand. If their experience is time consuming, difficult and frustrating that is how they will perceive you. On the other hand if it is easy, efficient, and helpful, that is what they will project onto your brand.

There are four key principles that need to be followed to ensure that a website is truly optimised for the user.


One of the most important things you can do to improve your website visitors user experience is to explain who you are, what you do, who you do it for, and why you’re the best choice. This is generally called a value proposition and it needs to be short and to the point, only 1-2 sentences in length. Studies show that people spend an average of only seven seconds or less on more than 90% of the websites they visit. So your value proposition should be front and centre on your homepage.


There needs to be a logical and natural pathway (or pathways) through your website that both serve the website visitors needs and also guide them to the ultimate conversion goal that you have for them eg. purchase, enquire, subscribe etc. This pathway includes the website navigation and needs to incorporate every page within the website.


Connection is more important than persuasion when it comes to website content. Studies have shown that a conversational tone is more effective in engaging with website visitors than a more aggressive sales and marketing tone. Be more natural in how you communicate and you will connect with your audience.


Simplicity and clarity in both design and content. By being minimal and on point you create a experience that is easy to navigate and understand. Don’t be tempted by “more is better” only to end up overwhelming the user. You can still provide a lot of information, but it needs to be presented in a simple and clear way. WordPress websites can offer great simplicity!

3. Optimised for Mobile

Statistic: “Nearly 8 in 10 consumers would stop engaging with content that doesn’t display well on their device.” – Adobe

Today, everyone has smartphones and tablets, and they are constantly communicating and looking for information through these devices. With over 50% of people now using mobile devices instead of desktops, the majority of users coming to your website are likely to be using a mobile device.

When on a mobile device people often want, and expect, to have access to information quickly and easily. Research conclusively shows that if people using a mobile device come to a non-mobile optimised website they will spend less time on your website, engage with the content less, and are more likely to leave your website and go to your competitors.

And if that wasn’t enough, Google is now penalising websites that are not mobile friendly. Google considers responsive web design so important, that it will now make your website less visible in the search results if it is not mobile friendly.

A mobile responsive website is no longer a luxury. It’s a necessity. And it is an essential component of any great website design.

4. Technically Sound

Statistic: “40% of people will leave a website if it takes more than 3 seconds to load.” – Econsultancy

The technology that your website is connected to and built upon is going to have a huge impact on the performance and reliability of the website and your ability to efficiently update content and interact with your visitors. How the code is written, the content management system, the hosting, and the ongoing security management of the website are all incredibly important. The repercussions, if not set up and managed well, are far reaching and ongoing, these include: bad customer experience, lost sales, your ongoing attention, time and money, and extreme frustration.

This whole technical component of your website development, however, is going to be for the most part quite out of your control. It’s going to be in the hands of your website developer and host and that’s why choosing the right web design company to partner with is critically important. You need to choose a company that is established, has been around for a long time, has a good number of clients, and who have a great reputation. Spending the time to make the right decision will be worth the investment as it will lay the foundation for a technically sound website, and experience, both for you and your website visitors.

For more information about our website services contact our friendly web design Sydney team.

Our Work

Image of The Raw Food Kitchen website on a desktop, tablet and smart phoneImage of The Raw Food Kitchen website on a desktopOur Work

Web Design

We design stunning websites delivered on purpose, on time, with results. It’s made us one of the most sought-after website design agencies in Australia.

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We build ecommerce solutions that are fast, robust and easy to use. Sell with confidence online with a custom designed ecommerce website.

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Magicdust is one of the highest ranked website design agencies in Australia, and we've been passing on that success to our clients for 10 years.

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Web Development

We deliver cutting-edge web development for projects of all descriptions. Our developers are experts in their field.

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Logo Design

Your brand is so important! Top quality design delivered with style, simplicity and purpose. Work with us on your next logo design project.

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Online Marketing

We work with our clients to develop innovative online marketing strategies specifically tailored to work magic for your business.

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Trusted by Leading Brands & Over 10,000 Businesses

Image of the Pedulla Studio logo

Magicdust have exceeded my expectations. They not only delivered on everything I asked for but their creative ideas and ongoing support have really helped me grow my business.

Nick Pedulla
Pedulla Studio

Recent Google Reviews

Have now used MagicDust for two logo designs, both were amazing. their designers were so patient and responsive, but also able to guide me through my design to obtain a final product that was different but so much better than my initial brief. Ask for Emma, she was such a talented designer
Brenton West
Brenton West
We engaged MagicDust to build our business a new website. We hadn’t updated our site in over 15 years. MagicDust was absolutely fantastic to deal with, they made the process simple and easy for us and we’re constantly updating us with progress and designs changes. Any changes we requested were actioned almost immediately and the final product was fantastic. Highly recommend Virginia and all the team at MagicDust.
Alex Pacchini
Alex Pacchini
Great service, reasonably priced. Recommended.
Tommy Trout
Tommy Trout
Magicdust did an amazing job on my website. I would highly recommend them. Great job!
Magicdust did a fabulous job with my new business website. I could not be happier with the end result. They were very responsive throughout the process and delivered the vision I had perfectly. The process is very streamlined and I thought fantastic value for money. My needs were relatively straightforward requiring a brochure style website to establish an online presence for my brand. I would highly recommend to anyone looking to do the same.
Alex Stone
Alex Stone
Magicdust has been excellent to work with and our business is very pleased with the new website designed by their team. We look forward to continue working with the Magicdust team.
Dietmar Hildebrand
Dietmar Hildebrand
I highly recommend Magicdust. They far exceeded my expectations in the design of my website. In fact, I would say they have created a digital version of who I am, not easily achieved. They listened, they responded, they were communicative, and, as website designers, I could not have asked for more.
Jennifer Wherrett
Jennifer Wherrett
I have been a customer of Magicdust for several years now and the service and quality I receive is fantastic. Highly recommend!
Ashley Clark
Ashley Clark
My team had an extremely positive experience partnering with Magicdust on our latest website, from the initial brainstorming, through to design, implementation, training and pre- and post going live support, the Magicdust team have been nothing but exceptional. Thank you!
Loris Molent
Loris Molent
Virginia, Jess, Marjorie and the team at Magic Dust are amazing. They listened to my needs and created a web page better than I could have imagined. Worked well under pressure and communication was fantastic. Would certainly recommend Magic Dust to any one looking to build a site.
Sharon Heenan
Sharon Heenan
Highly recommended, a must! I started a new restaurant and chose Magicdust to build our website, I opted with the Smart Starter Package. From start to finish the Magicdust team were amazing. They sent me an onboarding form to understand what my business' website needed, my business information and overall look of the website. I had an idea of what I wanted and sent examples to the team. Within days I had 2 sample concepts and I decided I wanted aspects of both of these concepts and this was not a problem for them, they redesigned the look and sent to me for final approval.They loaded all my content into the website and offered training to help me navigate the back end of the website so that I could make simple copy adjustments myself.I needed help with a few things and they were straight onto it for me, changed what I needed and offered more support.The website was up and running the day I opened the doors of my restaurant which is so important starting a new business!I highly recommend Magicdust, professional and reliable with great customer service!
Isabella Pagano
Isabella Pagano
I found magicdust during a google search and really liked their portfolio. Started work with them and was extremely impressed by the quality of their work.They were extremely professional and responsive and offered really good value for money.I would highly recommend magicdust for any kind of website work.
Vijay Menon
Vijay Menon

Why Choose Magicdust?


Magicdust was founded in 2006 and we have designed more than 10,000 websites since then. We have a depth of experience that is hard to find in our industry, and is the reason we are one of Australia’s leading digital agencies.


Our commitment to results and accountability drives every digital project that we take on. We take it personally that your website is a success. It’s an approach that has helped us develop client relationships that stand the test of time.


As a leader in our field, we take responsibility for delivering forward-thinking websites that utilise cutting-edge technology. Giving you a competitive advantage and laying a technically sound and reliable foundation for your website and it's visitors.


Our process and design methodology is what makes the Magicdust difference. Feel at ease knowing that everything we do is tried and tested. We’ve been refining the way we work for more than 10 years, and the results speak for themselves.

The 8 Things You Must Know Before Hiring a Web Design Company

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